We are an automotive enthusiast site established in late 2012. why buckeye bowties? Cause of our love for Chevy and our central location being in ohio. Feel free to become a member and start to contribute to our forums.
Trivia: We have all heard the legend how Durant copied the bowtie design from the wallpaper in a Paris Hotel. The 50 Year Anniversary issue of The Chevrolet Story, printed in 1961, and reprinted in part in the October 1986 G&D, told the story this way:
“This was also the year (1913) that the famous Chevrolet trademark was first used on the cars. The distinctive trademark has appeared billions of times on products, advertisings and sales literature as the mark of dependability, economy and quality in motor transportation. It originated
in Durant’s imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends
with the thought that it would make a good nameplate for a car.”